Use consumer input
Explore with your Customers.
Learn from a dedicated online consumer audience.
Winkle can connect you with a hand-picked, dedicated community of articulate consumers. Interacting jointly with the community for several weeks provides in-depth insights into their current habits, attitudes and behaviors. These insights serve to identify new avenues for product development.
The resulting output plots their sources of excitement, their frustrations and their unexplored desires regarding your brand, product or category.
An interactive concluding workshop for Consumer-based Exploration puts your team in the consumer’s shoes, to apply and articulate new-found insights together.
- Dig deep with consumers to understand their habits, needs and frustrations.
- Iterative feedback allows for quick adjustment.
- Various tools for inspiration: forum discussions, drawing sessions, ethnography, shopping missions and video reporting, etc.
- Immersive updates keep you engaged during the live phase.
- Additional optional modules on request.
Find new customers based on their needs.
What matters in marketing isn’t age groups or income groups. It’s what people desire in life. Winkle works to discover the most commonly felt needs among your audience – and segments them for precision targeting.
We use the multi-method approach of a main survey plus an online diary. The diary approach allows a harvest of respondent data, with needs and motivations still fresh in mind.
Who’s using your category? Who isn’t – and what’s stopping them? Who’s ready to switch brands or purchase the upgrade? Who wants the bells and whistles? Who just wants the basics?
Quickly map your market to spot emergent opportunities.
Who’s using your brand? Who isn’t, and why? What can you improve to enhance your reach? Isolate the short-term, tactical growth opportunities with Winkle, to score quick wins in your category.
Winkle quickly generates a map of your existing and your potential audience in a category.
The resulting output is concise and actionable – ready to generate decisions. The low investment of this kind of research allows for an iterative approach to monitor progress over time, leading to ever stronger indications for decision making.
Find out which insights make a difference.
The Insight Screener provides quick, cost-effective quantitative and qualitative consumer insights analysis. This allows you to hear above the noise – and get to what really matters.
Market research generates a wealth of insights into consumer behavior, preferences and frustrations. But which insights actually mean business? Find out with the Insight Screener.