Develop with consumers
Review your concept with a dedicated online community.
Winkle builds online, dedicated communities to evaluate your new product ideas and/or concepts from a consumer perspective. Get pragmatic insights into the strengths and weaknesses of your product idea, full concept or prototype.
We hand-pick creative, articulate consumers who are:
- keen to collaborate
- keen to make sense of what current solutions lack
- articulate ideas for improvement
- selected specifically for your project.
Quickly run multiple ideas by a keen online crowd.
Online idea review is the quickest way to identify winning ideas from a large batch using consumer feedback. Find your winning ideas and identify suggestions for improvement quickly.
Winkle helps you prioritize and optimize a substantial batch of early-stage ideas by allowing a large group of respondents to comment responsively but critically. This is called ‘screening’ ideas for their potential. The module comprises a powerful online survey that delivers results in clear, actionable language and visual, engaging reports.
Find the ideal trade-off between features and price.
Winkle can invite an online or offline audience to create their ideal version of your product or service. Picking and choosing from a selection of features in a simulation, we gradually pinpoint what your audience is willing to pay – and for which features.
We start with the base version of your product. By adding and removing features, your audience creates their ideal version. Because we test each feature at different price points, and we continuously observe which options people prefer, we find out how much your customers are willing to pay for added functions and variations.
Our aggregated output shows you instantly which features are appreciated most, and where you should set your pricing.