Analyze online opinions
Listen and learn from online consumer conversations.
The stakes are high when launching new products in crowded consumer markets. Winkle brings the power of social listening to market research to deliver a deep understanding of your brand or product.
We focus on reviews and ratings from a host of general as well as category-specific platforms to track consumer excitement or frustration. The actionable insights we distil from live consumer feedback are delivered in time to improve your marketing communications and go-to-market strategy.
The defining benefit: speed.
We capture the verbatim almost as soon as it’s there, scraping reviews from a wide array of reliable review platforms. You’ll be drawing your conclusions, deciding on which benefits to highlight and getting some insights for the next round of product innovation – before the competition even knows what’s written.
What makes your brand? What might break it?
Your strongest brand assets are those elements of your brand that consumers recognize instantly. Assessing the strength of brand assets indicates where your brand might be easily overshadowed by the competition – and how to respond.
Strong brand assets are those elements of your brand that are uniquely associated with a specific brand by a large number of consumers.
When reviewing your brand assets, we present a large batch of respondents with a series of brand assets – both from your brand and others. The output gives insight into both the uniqueness and the familiarity of your brand’s tangible and intangible assets.
Our clear and concise reporting then shows you which assets you might capitalize on, which to consider changing and which to consider leaving behind.