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Decide
Hammer out the details based on real feedback.

What can Decide do for you?

Launching in competitive, fast-moving markets means making many decisions quickly.

Now you can make them together with your future customer base. Review packaging designs, advertising claims, product features, pricing – quickly and comprehensively.

Fine-tune everything before launch.

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    A/B test websites, advertising, packaging.
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    Screen websites, advertising, packaging.
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    Quickly ask 150 people for their opinion – and make sense of the feedback.
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    Review claims for credibility, relevance, or conversion.
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    Screen (co-review) concepts
    with your Customers
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    Screen (co-review) packaging
    together with consumers
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    Screen (co-review) claims
    with your customers
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    Screen (co-review) features
    with consumer feedback
Screen (co-review) concepts

Quickly leverage consumer input to prioritize concepts.

Winkle has developed a fast and cost-effective approach to having your concepts co-reviewed by those who are supposed to buy them. Geared towards iterative development, we leverage input from consumers to distil feedback from rigorous quantitative and qualitative analysis.

Co-reviewing concepts is designed specifically for concepts that are close to completion. We ask a group of about 150 respondents to comment on a concept’s ability to elicit their excitement or – equally important – their frustration. This review is called ‘screening’ a concept for its investment potential.

The responses are submitted for analysis and interpretation by Winkle’s expert market researchers. The result is an actionable prioritization of concepts that show you which has the most promise.

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    Input from 100+ responses

    Winkle submits an online survey to 150 respondents for concise feedback.

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    Input becomes insight

    We take the hundreds of responses and aggregate the quantitative into qualitative actionable conclusions.

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    Insight becomes action!

    Actionable reporting shows you immediately how to follow up.

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    Sample questions:

    · Do you find this concept easy to understand?

    · Is it relevant to your personal needs and desires?

    · Is it different from others in category?

    · Does it offer an advantage over current products?

    · Is it exciting? In what way?

    · Would you buy it?

Screen packaging

Let 150 people tell you which packaging will drive purchase.

Use relevant consumer feedback to quickly learn where you might tweak or revise packaging design. Deliver your key differentiators for maximum conversion and drive purchase.

Have your packaging reviewed by consumers in a completely customizable and modular approach. Assess packaging performance right there in the market aisle: identify the one packaging that best makes the connection. This is called ‘screening’ your packaging. Prepare optimal key messages that you need to get across, using online simulations such as flash testing and shelf timer testing.

Real-Time Benchmarking

Rank against your competitors: evaluate packaging design performance versus competitor packaging. By testing new designs against those of your competitors, we ensure a performance standard your team can trust. Confidently decide the way forward.

We analyze the responses qualitatively and quantitatively, based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the packaging line-up – showing you which has the most potential.

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    Input becomes insight...

    The raw survey output is analysed by our digital and human analysts to become concrete, aggregate insights.

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    Insight becomes action!

    Winkle presents its findings in the form of actionable, readable reporting that quickly reveals how to elicit excitement or remove frustration.

  • Collect input from 150 consumers online.

    We submit a concise online survey to hundreds of articulate, discerning respondents.

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    Launch with confidence.

    Navigate your product launch with the confidence of evidence.

Screen (co-review) claims

Quickly learn which claims convince best.

Discover which of your potential claims convince most – quickly, rigorously and cost-effectively.

Using a robust online survey, Winkle identifies your winning claims and increases your chances of in-market success. Screen performance claims, advertising claims, medical claims and similar messages with Winkle.

We designed this co-review module specifically for concept propositions that are close to completion.

Assess the power of each claim in several key areas and see where your claims drive purchase.

We analyze the responses qualitatively and quantitatively. We interpret the results based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the claims line-up – showing you which has the most potential.

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    Insights become action!

    We present our findings in the form of actionable, readable reporting to drive marketing tactics.

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    Input becomes insight...

    Winkle’s analysts quickly aggregate the quantitative input into qualitative insights.

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    Gather input online, quickly.

    We submit a concise online survey to hundreds of respondents.

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    Sample questions:

    · Do you find this claim easy to understand?

    · Do you find it relevant?

    · Does this claim stand out from other claims?

    · Do you find it a credible claim?

    · Would you remember the claim if asked about it tomorrow?

Screen features

Gather input to find out which features consumers value most.

Quickly identify which features are crucial to your product’s success, using consumer feedback to pinpoint suggestions for improvement.

This module consists of a powerful online survey that delivers its insights in clear, actionable language and visual, engaging reports. We test the importance of each benefit by submitting it to about 150 respondents. This is called ‘screening’ a feature.

We analyze the responses qualitatively and quantitatively. We interpret the results based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the benefits line-up – showing you which has the most potential.

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    Gather input online...

    We submit a concise online survey to hundreds of articulate consumers.

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    Input becomes insight...

    Our digital analysis platforms and seasoned research analysts quickly aggregate the thousands of responses into concrete insights.

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    Insight becomes action!

    We report in a clearly written, visually attractive, actionable format. Perfect to drive your marketing tactics.

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    Question samples:

    · What is your understanding of the feature?

    · How relevant is it to your decision to purchase?

    · How unique do you feel this feature is?

    · What are its advantages?

    · Do you find it credible?

Got a question? Let us call you back!

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