Screen (co-review) concepts
Quickly leverage consumer input to prioritize concepts.
Winkle has developed a fast and cost-effective approach to having your concepts co-reviewed by those who are supposed to buy them. Geared towards iterative development, we leverage input from consumers to distil feedback from rigorous quantitative and qualitative analysis.
Co-reviewing concepts is designed specifically for concepts that are close to completion. We ask a group of about 150 respondents to comment on a concept’s ability to elicit their excitement or – equally important – their frustration. This review is called ‘screening’ a concept for its investment potential.
The responses are submitted for analysis and interpretation by Winkle’s expert market researchers. The result is an actionable prioritization of concepts that show you which has the most promise.
Let 150 people tell you which packaging will drive purchase.
Use relevant consumer feedback to quickly learn where you might tweak or revise packaging design. Deliver your key differentiators for maximum conversion and drive purchase.
Have your packaging reviewed by consumers in a completely customizable and modular approach. Assess packaging performance right there in the market aisle: identify the one packaging that best makes the connection. This is called ‘screening’ your packaging. Prepare optimal key messages that you need to get across, using online simulations such as flash testing and shelf timer testing.
Rank against your competitors: evaluate packaging design performance versus competitor packaging. By testing new designs against those of your competitors, we ensure a performance standard your team can trust. Confidently decide the way forward.
We analyze the responses qualitatively and quantitatively, based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the packaging line-up – showing you which has the most potential.
Quickly learn which claims convince best.
Discover which of your potential claims convince most – quickly, rigorously and cost-effectively.
Using a robust online survey, Winkle identifies your winning claims and increases your chances of in-market success. Screen performance claims, advertising claims, medical claims and similar messages with Winkle.
We designed this co-review module specifically for concept propositions that are close to completion.
Assess the power of each claim in several key areas and see where your claims drive purchase.
We analyze the responses qualitatively and quantitatively. We interpret the results based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the claims line-up – showing you which has the most potential.
Gather input to find out which features consumers value most.
Quickly identify which features are crucial to your product’s success, using consumer feedback to pinpoint suggestions for improvement.
This module consists of a powerful online survey that delivers its insights in clear, actionable language and visual, engaging reports. We test the importance of each benefit by submitting it to about 150 respondents. This is called ‘screening’ a feature.
We analyze the responses qualitatively and quantitatively. We interpret the results based on our decades of expertise in market research. Then, we quickly provide an actionable prioritization of the benefits line-up – showing you which has the most potential.