How to 1) excite consumers and 2) win markets

If you want to launch a product that succeeds, create a product that excites. If that sounds obvious, look closer. We did: for the past ten years or so we’ve researched market

Why all shampoo smells like Fear to me

“Here’s to the crazy ones.” – Apple commercial, 1997 For market researchers, a lot of time and effort is put into designing an endless stream of variations on a base