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Winkle finds actionable answers to your business questions.
Innovate, grow or disrupt with the confidence of evidence.
Winkle finds actionable answers to your business questions.
Innovate, grow or disrupt with the confidence of evidence.
Try it out :-) Have a business question?
We have you covered.

See what market research and data analysis can do for you

See what market research and data analysis can do for you

Winkle’s 4 research lines reflect the four phases in your product development cycle:
Discover
Develop
Decide
Deploy
Discover

Explore new possibilities with your customers.

What can Discover do for you?
In Discover, Winkle leverages untapped consumer needs and experience in search of strong ideas that will excite the market. Grow your market share, innovate your product - or even disrupt your entire category.
What can Discover do for you?
Develop

Build your concept with consumer input.

What can Develop do for you?
What is your minimum viable product? Which features will drive purchase? In Develop, Winkle applies consumers’ fresh input to your design process. Remove their frustrations, and you make way for their excitement. Slash fail costs and boost confidence.
What can Develop do for you?
Decide

Hammer out the details based on real feedback.

What can Decide do for you?
Launching in competitive, fast-moving markets means making many decisions quickly. Winkle them out with your future customer base. Winklers know how to review packaging designs, advertising claims, product features, pricing. Fine-tune the make-or-break ingredients of a successful product launch.
What can Decide do for you?
Deploy

Track what they’re saying about your product.

What can Deploy do for you?
Keeping track of product performance after launch is crucial to maximizing long-term excitement and profitability. Winkle harvests the live torrent of quantitative and qualitative feedback, makes sense of it, and reports in actionable, concise learnings for your brand.
What can Deploy do for you?
Our 6 promises
YOU-DRIVEN
We conduct research to achieve results. Your business success is always our goal.
STORY-TELLING
We turn data into a meaningful narrative. And if there’s nothing to tell, we won’t bore you!
EXPERIENCED
An expert team of researchers are in charge - carrying out 20- 30 global innovation projects every year.
SMART
Our modular research:
  • allows for iteration
  • advances learning
  • improves business.
STRAIGHT-TALKING
Our reporting uses simple words and powerful images, delivering actionable learnings.
SELF-IMPROVING
We are innovators ourselves, constantly challenging our teams to improve our contribution to your success.
Happen is an innovation agency. They generate value using methodologies with proven success in market.
Happen and Winkle are, in a sense, two sides of a fascinating coin. Whereas Winkle is your access to harvesting, analysing and interpreting qualitative and quantitative consumer data, Happen has made concept development and creative consulting its strength. Together, we leverage the power of ideas with the power of market research.
Visit happen
Contact us
Amsterdam office
Main office
Keizersgracht 477- D
1017 DL Amsterdam
The Netherlands
+31 (0)20 8466 855

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New York
1115 Broadway
NY 10010, New York
USA

+1 908 931 9700

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New Jersey
123 North Union
Avenue, Suite 107
NJ 07016, Cranford
USA
+1 908 931 9700

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London
2 Sutton Lane
54a Clerkenwell Road
EC1M 5PU, London
United Kingdom
+44 77 4822 2862

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